And where eyeballs go, money soon follows. On YouTube, videos with Vtubers can get hundreds of thousands of views. While the practice isn’t new, in recent years Vtubing has dramatically risen in popularity and visibility to the degree that there are social media accounts dedicated to sharing funny Vtuber moments. In other words, Pokimane was dipping her toes into the world of “Vtubing,” or entertainers who do livestreams or YouTube videos as virtual girls. But midway through September, the popular Twitch streamer debuted a pastel-colored 3D anime model of herself, which was rigged to follow her real-life movements. Usually, when streamer Imane “Pokimane” Anys goes live on Twitch for her 5.5 million followers, you can expect to see her bubbly face anchoring the broadcast as she reacts to the game she’s playing, or responds to the endless flood of comments.
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